And then there is the collaboration with Japanese luxury brand fragment design. The SB Dunks are a work of art, the OG Air Force 1’s are stunning, and his take on the Jordan 4 has shown that he has at least some eye for beauty. However, by no means are all of Travis Scott’s sneakers unaesthetic. After a while, you just get used to the look and end up actually liking it. What psychologists refer to as the “mere-exposure effect” – a growing preference through repeated exposure – is Travis Scott’s recipe to fame and success through shoes. While from an objective perspective, some of Travis’ collaborations with Nike were less aesthetically pleasing, fans always find a way to combine the sneakers with outfits that will even make an Air Max 270 look good. Literally any sneaker with his logo on it is an instant grail to most sneakerheads, selling out within seconds, reselling for absolutely insane values.
If you have some affiliation with the sneaker world – which I presume you have, given you are reading this blog – you are probably familiar with the influence that US-superstar Travis Scott has on the entire shoe-metaverse.
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